Diary of a PR Amateur

Well, Whadya Know?

July 26, 2010
1 Comment

I walked in the office this morning (about a half-hour ago) and found a cannister of popcorn on my chair. It was wrapped with a big red bow and had a card attached to it. Here’s what the card said:

Joe –

Sorry to disappoint about SF.
We value you here at (my company).
We want to reward you, and there’s
much more where this popcorn came from.

Sincerely,

(my boss)

Well, some of you may already know that I’m a big fan of the cannister of popcorn, so I guess my boss thinks that will make everything better as well. But it won’t. Oh, I’m going to give them another chance, but I think they’ve made clear that they have to keep Big Joe happy or they will regret it. So they saved themselves this time, but a cannister of popcorn isn’t going to get the job done next time.

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Back … With a Vengeance

June 13, 2010
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Well, I returned to the office on Friday (You always want to return to the office on a Friday. It’s a nice way to demonstrate to your bosses that you are not just packing it in for the weekend …), and called my agency to find out the latest.

John: John (last name).

Me: Hey, John. It’s Joe, from (my company).

John: Joe … how are you feeling? I hope you appreciated that we left you alone so you could get better.

Me: Really, John? You’re going to pull that with me? I know the facts. I’ve been in your shoes. You’ve not been leaving me alone. You’ve been slacking off. I’m trying to figure out whether you guys are actually going to get anything done for us.

(Now, you must understand that I didn’t actually think that about John and his team. But I’ve learned that if I wildly exaggerate my disappointment in my agency, it makes them work all that much harder for me.)

John: Well, we are trying to get results. Did you see the pieces we secured for you with c|Net, ZDNet and TechCrunch? If not, I can re-send the emails.

Me: Listen, John. We can all get stuff in lame on-line magazines. But I want the big stuff. I want BusinessWeek. I want the Wall Street Journal. The New York Times. That’s what I’m paying you for.

John: Actually, in our initial brief, you talked about how the world is changing, and that you expect us to demonstrate that we’ve changed with it. I distinctly remember you mentioning TechCrunch as a key for us. Well, we got it for you. If you want us to shift our focus to business media, we’ll do it, but …

Me: I think you know what I want from you. Listen, I have to go to a meeting, but we’re going to talk more about this. Talk to you then.

John: Uh, okay, bye.

You see, the key is to always keep them off-balance. That’s the only way to be sure that you keep the upper-hand in the client-agency relationship.

Five minutes later, John called me back on my cell phone.

Me: John, I’m in the middle of a meeting right now. Can we talk later?

John: Joe, no problem, but I think it might make sense for you and me to get together one-on-one and figure out where things are and where they should be going.

Me: You sure you want to do that, John? Maybe we ought to get the whole team together.

John: Yes, I’m sure. Why don’t you come to our office Monday and I’ll take you out to lunch. Then, we can talk.

Me: Oh! Is this because of the popcorn tin?

John: What? What’s a popcorn tin?

Me: Never mind. Sure, I’ll see you Monday at noon.


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