Diary of a PR Amateur

A New Chapter

August 16, 2010
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Well, folks. I thought I had a fool-proof way of getting a raise, but it turns out it’s not fool-proof because my fool-of-a-boss and the CEO both turned it down.

You see, I had done some research into the average salary for in-house PR people. It was simple, really. I just went to PR Week and O’Dwyer’s, and each of them had a survey of salaries. So I took the average of both averages, and that turned out to be higher than the salary I have been making.

I took the surveys into my boss’s office and said, “If you think I’m lower than average, you can keep my salary as is. If not, I would like an increase.”

He smiled and said, “I’ll have to discuss this with (the CEO’s name), and will get back to you.”

You’re darn right, you should be discussing it. I’m the last guy they want to make unhappy.

Well, it wasn’t even 15 minutes later that he came back to me with their answer.

“We believe that you are currently worth less than the average PR person, but that you do have potential, Joe. Therefore, we are keeping your salary the same.”

I'm not feeling too good right now. But that's about to change.

So I responded, “If you don’t think I’m worth what I think I’m worth, I may have to leave the company.”

“I understand,” he said, and walked out of my cube.

So that’s it. I’m now definitely moving on. In fact, I have my first interview scheduled for tomorrow.

And I’m particularly excited, because it’s with an agency. Imagine how impressed they will be when I outline my client-side experience to them.

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Not Surprised … But Shocked!

June 30, 2010
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I always knew it would happen, and I suppose the timing is acceptable, although I would have expected these kinds of accolades a bit earlier, considering the service I’m providing the PR industry. I mean, where else will PR professionals be able to learn – from the inside – how to go about their craft?

Anyway, all this is just an introduction to the following link, which proves that this blog/service I am providing is as useful as I expected it to be: http://bit.ly/8YWyr4

Do I think that this content is worthy of a book? Of course.

I could see my book becoming quite popular.

But it bothers me to no end that this particular blogger considers my professional life to be a satire. What exactly is this supposed to mean:

“This man called Joe (I’m really not sure if he’s a real person or just doing a satire)…”

Excuse me!?

Perhaps when s/he reads this post, s/he will fix his/her own blog post and apologize to me for thinking my life is a joke.


Just As I Expected

February 23, 2010
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The key to any blog is making sure you provide useful content. That is why I felt so confident starting this blog, and that is why a flood of people have begun coming to the site to drink in my wisdom.

If there is one thing I am able to provide, it is useful content. I have so much to share with the industry, and I’m pleased that I finally have the venue for that generosity.

As I said originally, I am not interested in making money from this. I have enough of that from my salary and stock options. I just want to make sure that others in the PR industry are able to learn from me, even if only via this blog.

So continue to enjoy it and tell your friends about it, people. The world will only stand to benefit.


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