Diary of a PR Amateur

Media Tour Revisited

August 5, 2010
1 Comment

For any good PR person, life is divided in half:

First half: Doing amazing things and achieving great results; and
Second half: Telling the world how great a job you are doing.

Well, you all know that I’ve got the first half covered. But I haven’t been paying as much attention to the second half as perhaps I should.

Well, today that all changes. From now on, I’m cc’ing our CEO on all my emails. And I mean ALL. In fact, I sent an email at the end of yesterday to our agency asking them for an update on the results of the media tour, and I cc’ed him. His reply?

“Joe, please let me know how they respond.”

You see? He now knows I’m on top of things. And here we are, nearly 8 a.m., and I still haven’t heard back from the agency.

So I just sent the following:

“John – I was surprised to check my email first-thing this morning and not see a response from you to my email about the media/analyst tour. Are you ignoring me?

And I cc’ed our CEO again. This is a great tactic, because it makes me look good and the agency look bad at the same time. That way, they will be on their heels and wanting to kiss up to me in the coming days so that I will be nicer to them.

Anyway, I hope they get back to me about the tour today so I can report back to our CEO.

And if you are wondering why I don’t feel the need to cc my boss (the VP of marketing), well, let’s just say I believe in cutting out the middle-man.

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