Diary of a PR Amateur

A Bite

September 5, 2010
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Well … well … well.

We all knew it was just a matter of time, didn’t we? I mean, I’m like the George Clooney of the PR world right now. That’s right, we’re talking most eligible PR manager.

So it won’t come as much of a surprise to you that I’ve been asked to come back for a second interview with a major software company. (I can’t give you the name for obvious reasons.)

They want me to come in to speak with the VP of Marketing and the VP of Corporate Communications. This is fine with me, given that I’ve always felt that PR should report into both the CEO’s office and the marketing department (with a dotted-line to the latter, of course).

In any case, the meeting (I don’t call it an interview, since I’m evaluating them as much as they are evaluating me) is scheduled for Tuesday, 9 a.m. sharp.

Now, I wore a suit for the first meeting I had with them, since I always learned (and am now teaching you!) that you want to always wear a suit to a first interview (meeting, for me) so that there is no doubt in the employer’s mind that you are to be taken seriously.

I think that wearing my Superman cufflinks will send the right message.

This time, I’m going to wear something more casual, while still demonstrating that I’m an upper-crust kind of guy. I’m not going to go too crazy, but I need to send a message that I will be establishing the reputation for this company.

I’ve put together a checklist of things to better prepare me for this big day:

1. Do research of the last three months of press releases issued by the company.
2. Shine shoes

Artis Gilmore. Great Facial Hair? Yes. PR guy? No.

3. Determine what kind of facial hair I will have for the interview. Goatee? Little bit of hair under bottom lip? Mustache? Mutton-chops? (kidding about that last one)
4. Do research on background of VP of Marketing and of VP of Corporate Communications.
5. Figure out where I will be eating lunch after the meetings.
6. Come up with “sick-guy voice” for calling in sick at my current job.

If I can do all those things successfully, I’m as good as in.

I’ll let you know how it goes.


A New Chapter

August 16, 2010
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Well, folks. I thought I had a fool-proof way of getting a raise, but it turns out it’s not fool-proof because my fool-of-a-boss and the CEO both turned it down.

You see, I had done some research into the average salary for in-house PR people. It was simple, really. I just went to PR Week and O’Dwyer’s, and each of them had a survey of salaries. So I took the average of both averages, and that turned out to be higher than the salary I have been making.

I took the surveys into my boss’s office and said, “If you think I’m lower than average, you can keep my salary as is. If not, I would like an increase.”

He smiled and said, “I’ll have to discuss this with (the CEO’s name), and will get back to you.”

You’re darn right, you should be discussing it. I’m the last guy they want to make unhappy.

Well, it wasn’t even 15 minutes later that he came back to me with their answer.

“We believe that you are currently worth less than the average PR person, but that you do have potential, Joe. Therefore, we are keeping your salary the same.”

I'm not feeling too good right now. But that's about to change.

So I responded, “If you don’t think I’m worth what I think I’m worth, I may have to leave the company.”

“I understand,” he said, and walked out of my cube.

So that’s it. I’m now definitely moving on. In fact, I have my first interview scheduled for tomorrow.

And I’m particularly excited, because it’s with an agency. Imagine how impressed they will be when I outline my client-side experience to them.


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