Diary of a PR Amateur

Making An Impression

September 14, 2010
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Well, the interview went as expected. I hit the ball out of the park, and they were, of course, duly impressed.

They asked me what kind of media contacts I had. I successfully answered by talking about how I have a gift for making new contacts all the time because of my electric personality.

They asked me whether I am a strong writer. I responded by referring them to the many press releases I have written during my time as PR manager of (my current company).

I'm the Domino's Pizza of Plan Development - 30 Minutes or Less

They asked me to talk about my abilities, in terms of putting together plans of action. I asked them to give me a scenario and I’d be happy to create a plan in 30 minutes or less.

They asked me my salary requirements. I answered firmly and quickly, without hesitation.

In short, I was on my game, and there was nothing they could do other than being WOWed.

When we finished up, however, they gave me some rotten news. It seems the VP of Marketing is Jewish, so he will be in and out of the office over these few weeks, and they won’t be able to get back to me with any kind of update until the first week of October. How annoying is that?

Anyone Can Say They Are Jewish, Because There is No Specific Jewish Look

But it also gave me an idea. When he told me he was Jewish, I told him I was, too. That way, when I’m hired, and the Jewish holidays come around in the future, I’ll be able to take days off without it counting against my vacation time.

And that, my friends, is what you call quick-thinking.

Meanwhile, my company is bugging me to send out a press release soon. To paraphrase my boss, the market is forgetting about us.

Well, I’d forget about us, too. After all, the slick PR guy is on his way out. Where is the company going to go from here?

I am so out of here, and it looks like this company I interviewed with last week is the ticket I need.


A Bite

September 5, 2010
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Well … well … well.

We all knew it was just a matter of time, didn’t we? I mean, I’m like the George Clooney of the PR world right now. That’s right, we’re talking most eligible PR manager.

So it won’t come as much of a surprise to you that I’ve been asked to come back for a second interview with a major software company. (I can’t give you the name for obvious reasons.)

They want me to come in to speak with the VP of Marketing and the VP of Corporate Communications. This is fine with me, given that I’ve always felt that PR should report into both the CEO’s office and the marketing department (with a dotted-line to the latter, of course).

In any case, the meeting (I don’t call it an interview, since I’m evaluating them as much as they are evaluating me) is scheduled for Tuesday, 9 a.m. sharp.

Now, I wore a suit for the first meeting I had with them, since I always learned (and am now teaching you!) that you want to always wear a suit to a first interview (meeting, for me) so that there is no doubt in the employer’s mind that you are to be taken seriously.

I think that wearing my Superman cufflinks will send the right message.

This time, I’m going to wear something more casual, while still demonstrating that I’m an upper-crust kind of guy. I’m not going to go too crazy, but I need to send a message that I will be establishing the reputation for this company.

I’ve put together a checklist of things to better prepare me for this big day:

1. Do research of the last three months of press releases issued by the company.
2. Shine shoes

Artis Gilmore. Great Facial Hair? Yes. PR guy? No.

3. Determine what kind of facial hair I will have for the interview. Goatee? Little bit of hair under bottom lip? Mustache? Mutton-chops? (kidding about that last one)
4. Do research on background of VP of Marketing and of VP of Corporate Communications.
5. Figure out where I will be eating lunch after the meetings.
6. Come up with “sick-guy voice” for calling in sick at my current job.

If I can do all those things successfully, I’m as good as in.

I’ll let you know how it goes.


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