Diary of a PR Amateur

A Hero-Making Announcement | July 28, 2010

Well, it had been a while since we actually had something to announce, but tomorrow, we will finally put out a press release.

And considering the ho-hum nature of the last announcement, tomorrow’s will be much better. Here’s the headline:

(MY COMPANY) SIGNS $10 MILLION DEAL WITH (NAME OF CUSTOMER)

Agreement Puts (MY COMPANY) In Industry Driver’s Seat

Now, you may be thinking, “Wow, this is a great announcement.” But what you don’t know is that I found out what the value of the deal was, and plugged it into the release. The original read as follows:

(MY COMPANY) SIGNS MAJOR DEAL WITH (NAME OF CUSTOMER)

By the end of the day tomorrow, I'm going to be a hero around here.

I did a little snooping around, as any great PR person should, and found out that the deal was worth $10 million. So I threw it in the headline – since we all know that the big media are always looking for numbers to back up the story. And I figure I will be the “fall guy,” whom our CEO and sales director can both blame if the customer is angry that we publicized the numbers. Meanwhile, we’ll still get an avalanche of coverage.

So tomorrow is the big day … the day my company’s name is going to get the big headlines in the world’s major business and technology media. And at the end of the day, even though our customer may be angry, I’m going to be the hero.

In fact, they may even promote me.

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1 Comment »

  1. […] Well, here I am, at 7:30 in the morning, sitting in my office taking one last look at this gem of a press release that I plan to send out in about an hour and a half. If you don’t remember why I’m so excited, you have to read this. […]

    Pingback by The Big Day « Diary of a PR Amateur — July 29, 2010 @ 11:52 am


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