Diary of a PR Amateur

Lunch | June 16, 2010

How another preposterous PR yahoo became involved regarding the highly demanding area you marketing (or media relations) people and I have been reading and writing about is beyond me. But nonetheless, here I was on Monday, face-to-face with John, our snazzily-dressed agency guy, at one of the area’s finest restaurants.

But I’m no fool. I knew he was going to leave my company with the bill at the end of this in any case, so I purposely ordered light … just a bowl of soup and a roll.

He, of course, ordered a steak, the jerk.

Anyway, the conversation was pleasant enough. Here’s a snippet:

John: I just thought it would make sense, given your disappointment – and the fact that it seems there is a disconnect regarding media targets – that maybe we should get together, away from the office, and talk through some things.

Me: Okay. What’s on your mind?

John: Well, for starters, I have a feeling that you aren’t pleased about the details surrounding my firm being hired by your company. And even though that decision must be frustrating for you, given that you had already issued an RFP, I just want you to know that we see you as our client. You are the day-to-day decision-maker, and we realize that it is you we have to impress.

Me: Well, you’re not doing such a good job of that so far, John.

John: I understand that, and that’s why I thought we should get together. So let’s start with the media targets. Which outlets are most important for you?

Me: Well, as I said the other day (It’s always good to start comments that way, because it makes the other party feel like an idiot for having forgotten what you’ve told him/her.), BusinessWeek, The New York Times and The Wall Street Journal are the top. That’s why I am paying you. But we also care about the tech trades …

John: Like c|Net, ZDNet and TechCrunch?

Me: Ha! I know what you are doing, Mr. Cuff-links! What? You think I’m going to say that you guys are doing a good job just because you got those three? Not a chance.

John: Now, Joe, take it easy. Remember, I’m just trying to get us calibrated here. I’m not here today to convince you we are doing a better job than we are doing. I just want us to leave here on the same page.

Me: Fine. So yes, those three are important … but there are others as well, and I want to make sure we are in them.

John: Agreed. Can you please send me your “wish list?” We will then be quite clear on what our targets really are.

Me: Sure, but why don’t you send me what you think it should be and I’ll approve or edit it.

John: Fine.

That’s generally how the conversation went. John spending time trying to show me how great he and his team are and me not taking the bait.

I swear, when is he going to realize that we are not on the same team here?

Oh, by the way, just to rub in how much of a jerk he is, John paid. I think he did that just to make me feel like an idiot for only ordering a bowl of soup.

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