Diary of a PR Amateur

The Consummate PR Pro | April 27, 2010

Now that the off-site scheduling is behind me – the CEO approved my revised version, of course – I can get back to doing what I like doing so much … PR.

We haven’t put out an announcement in some time, which is just fine with me, given the strategy I’ve developed. But our antsy CEO wants an announcement this week, so he’s – get this – asked a friend, Tim, if he’d like to come aboard as a part-time team member with the title of “Chief Corporate Development Officer.” Of course, his friend said yes, but that’s not surprising, given the friend’s uneven track record in the business world.

I imagine this friend is going to get a ton of stock options and a nice office as well.

And if you can sense that I’m a little cranky about it, you are correct. Wouldn’t you be? I can manage circles around this new guy, Tim, and I’m still here in my cube.

But, as you know, I am the consummate professional, and the media will never know that I think this announcement – and the hire behind it – is dumb and a waste of investor dollars. To the media, everything will be just dandy around here. In fact, here’s the headline (and subhead) I’ve cooked up:

(MY COMPANY) TAKES MAJOR STEP FORWARD WITH NEW CORPORATE DEVELOPMENT HIRE

Tim To Help (My Company) Expand In New Directions

That subhead, mind you, is a little private joke between us girls here. You see, by writing “Expand in New Directions,” it will sound like he’s changing the strategy of the company, and the board will be all over the CEO for that one. Ha! I simply can’t wait for this …

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3 Comments »

  1. […] when that announcement went out about our new head of corporate development, and it was clear that the media were going to […]

    Pingback by Putting Out Fires « Diary of a PR Amateur — May 3, 2010 @ 1:41 pm

  2. […] considering the ho-hum nature of the last announcement, tomorrow’s will be much better. Here’s the […]

    Pingback by Finally, An Announcement « Diary of a PR Amateur — July 28, 2010 @ 9:17 am

  3. […] considering the ho-hum nature of the last announcement, tomorrow’s will be much better. Here’s the […]

    Pingback by Diary of a PR Amateur — July 28, 2010 @ 9:18 am


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