Diary of a PR Amateur

Of Blitzes and Misdirection Plays | March 23, 2010

Well, we sent out a record four releases in less than a week. And I don’t want to pat myself on the back or anything, but the reactions from the media with whom I spoke yesterday were amazing. One example:

Joe: I sent you a release today about (product)

Reporter: Joe, you just called me an hour ago about a different release, and you called me last Friday about another one. And none of them are really that interesting. But yes, I did see the release about (product).

Joe: Great. As you can see, we are a company on the move. Lots going on here.

Reporter: I don’t understand you guys. You go like four months without announcing anything, and then three releases in four days. What’s your deal?

Joe: Just you wait. We’ve got another one going out at 5 p.m.!

Reporter: Uh-huh. Well, Joe, gotta go. Bye.

You see! It’s working! They all know who we are now! Our brand awareness has increased dramatically among the press this week and it’s all because of my strategy.

Now, my follow-up idea is to go another few months before sending out another announcement. It’ll be great. They’re going to wonder, “What happened to (my company)? They were making so much noise back in March.”

And then, just as they think we are out of the game again, I’m going to blitz them again in late June. It’ll be amazing.

I’ll tell you, at first I wasn’t so happy when my company decided not to hire a PR firm. But now, since I’ve gotten more involved … I love it.

By the way, you are welcome to try this strategy, too, and you don’t even have to give me credit.

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2 Comments »

  1. […] for a while. Of course, those of you who pay attention to this blog know that I have established a strategy of sending out a bunch of announcements in rapid-fire succession, and then laying low for up to two […]

    Pingback by Sitting Pretty « Diary of a PR Amateur — April 6, 2010 @ 1:33 pm

  2. […] haven’t put out an announcement in some time, which is just fine with me, given the strategy I’ve developed. But our antsy CEO wants an announcement this week, so he’s – get […]

    Pingback by The Consummate PR Pro « Diary of a PR Amateur — April 27, 2010 @ 1:50 pm


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