Diary of a PR Amateur

Blitz-time | March 21, 2010

I haven’t been posting as much over the last week, largely because I have been so busy doing the job of three people, which, I assure you, I’m more than capable of doing.

As you know, I got rid of my agency, and management decided we don’t need to hire a new one and that it’s all up to me. Obviously, they made that kind of a decision because they know how good I am at this.

So at the end of last week, I came up with another one of my incredible ideas:

We are going to blitz the market with news releases.

My company has three amazing announcements that we can make. One is about a partnership with one of the world’s biggest tech companies. Another is a new product that is forever going to change our industry. The third is a major new customer.

Now, conventional wisdom in PR is to space out these announcements over several weeks or even a month, but as you know, I like to go against the grain. That’s why I’ve decided to release all three press releases on consecutive days.

The market isn’t going to know what hit it. And in the end, after those three days are over, my company is going to be sitting at the top of the heap in our industry.

Stay tuned …


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